Try and Buy Shopping: Convergence of Physical and Online Shopping

Try and Buy Shopping: Convergence of Physical and Online Shopping

India is a developing market with a lot of room for E-commerce growth. Nearly 61 percent of the population now has active internet connection, thanks to increased smartphone usage and lower data contracts. This has resulted in a rise in mobile commerce as a preferred medium for millennials and Generation Z over physical retail outlets.

Physical vs E-commerce who fare better?

E-commerce platforms are a great way for customers to purchase and for sellers to promote and sell their products. With a wide selection of product choices, brands, testimonials, and the option to explore, compare, and shop for a better price, platforms continue to build buyer confidence. As humans, we automatically approve of a product, assuming that if a large number of people buy it, it must be good, and we overlook the most essential component of experience and user need/requirement.

In recent years, E-commerce sales have grown significantly faster than brick and mortar stores. It is the quickest way of buying when it comes to retail stores. You see it, like it, and decide to purchase it, yet they lack neutral evaluations and genuine product experiences, category/product limitations, unclear visuals and specifications, payment and return problems, and rely entirely on brand and seller loyalty. When it comes to rural and tier 2 cities, this is the most popular way of buying. The only problem is that there is a limited selection of items to choose from and that the prices are not as competitive to online shopping. 

Digital shopping has become the new norm, and it has gained a lot of traction in the current pandemic situation, as lockdowns and limitations encourage buyers to mix physical and online purchases to avoid congested markets and make speedier purchase decisions. 

In India, "Try Before You Buy" is a simple, practical, and popular purchasing practice. Almost all retail establishments excel in this area. Retailers are masters of this art of selling by offering the product's experience, touch, and feel, as well as adding a salesman pitching, resulting in a loyal customer. This is something that is often overlooked while shopping online. A customer's loyalty is based solely on price and the assurance of timely delivery, as there are no other significant differences between them. The competition has always been based on predatory pricing, which is a source of anxiety for physical retailers.

Tryitfirst.in - Convergence with “Try Before You Buy” E-Commerce

We do things a little differently at Tryitfirst.in. We talked to everyone involved in the New Retail Revolution to find out what they want the most

• The customer – Try Before You Buy, Open Box, No Hassle Returns, and Customized Delivery
• The sellers – lower commissions, faster payments, and quicker product returns
• The brands – simple access to customers', less expensive retail and product showing, and lower marketing costs.

We are breaking the tradition of E-commerce from just being a Pick and Drop Parcel service to a full-fledged personalization service with

• Try Before You Buy,
• Personalized purchase assistance,
• Schedule / control the date and time of delivery,
• 365 Days Warranty Assistance and Replacement.

By taking a holistic approach and combining AI and ML with Propriety Inventory Management (soon be patented), Logistics and Last Mile delivery, we created the backend of the Tryitfirst.in

Customer First at Tryitfirst

Customers stand to gain the most when they shop at Tryitfirst.in since there are great benefits for them :

• They get to view, experience, and try the product before making a purchasing decision
• They can consult with their family and friends on which option is the best. (We refer to this as Physical Social Commerce since it allows more users to evaluate or try the things they want)
•  Personalized service from the Delivery Champion at their doorstep, who explains the product and its benefits in a way that traditional e-commerce buying does not.
•  If the customer doesn't like what he ordered, he can return it right away after trying it.
• Open box delivery, in which the customer can open the package, check the product's authenticity, seal it, and then pay for it.
• Instant EMI at doorstep on their purchase.
• Cashback and rewards for every purchase and referral.
• 365 days* of replacement or service support for any faults that are covered by the warranty

We are firm believers in Mahatma Gandhi's statement that “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so."

 Try before you Buy is a positive trend, removing another barrier to purchase and a solution to address all the challenges pertains to the new age customer segment, it is giving brick and mortar retailers a run for their money. Try before you Buy is Similar to the way they do in physical stores. The try-before-you-buy approach ensures product quality and experience, and it's a popular trend among customers since it's a low-risk transaction with great convenience, and the line between in-person and online buying is blurred. With their brand-specific physical customer experience zones, most brands focus on customer experience. Customers would be more satisfied and conversions would be higher if they could try before they buy. 

Partnering with Sellers, Manufacturers for Growth — Small, Medium, and Large

We at Tryitfirst will complement growth and sales by connecting and collaborating with Manufacturers, Retail stores of all sizes - large, medium, and small, assist them establish an online presence and capitalize on sales in their territory.  

Innovating the Marketplace  

Consumers in the digital age want a seamless buying experience across physical and digital platforms, such as e-Commerce sites, marketplaces, physical stores, and social media. They expect everything to happen quickly, which is why Quick Commerce is getting popular, particularly for groceries and other daily essentials. Is it possible to use the same logic to HVG? (High Value Goods). Yes, without a doubt. How? Just stay tuned for our upcoming post on how Tryitfirst is transforming logistics and last-mile delivery in India in under an hour.

visit us : Tryitfirst.in