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The fusion of technology and fashion has never been more captivating! Augmented Reality (AR) is revolutionizing the way we experience fashion and shop online.

In India, "Try Before You Buy" is a simple, practical, and popular purchasing practice. Almost all retail establishments excel in this area. Retailers are masters of this art of selling by offering the product's experience, touch, and feel, as well as adding a salesman pitching, resulting in a loyal customer. This is something that is often overlooked while shopping online. A customer's loyalty is based solely on price and the assurance of timely delivery, as there are no other significant differences between them. The competition has always been based on predatory pricing, which is a source of anxiety for physical retailers.